For builders and their marketing teams

Your build runs on a programme. Now your marketing does too.

Storeyline reads the files your project already has and writes months of content. Every post is dated and sequenced against the build, ready for LinkedIn and Instagram, and anything that still needs filming gets a shoot brief. We'll build it in front of you, on your own project.

Watch it run on your project

Foundry Lane New campaign

Drop the project files

IMG_4021.jpg2.1 MB

DJI_0087.mp4184 MB

scan_034.pdf6.8 MB

IMG_4022.jpg1.9 MB

214 files added

Building the campaign

Reading project files214 read

Planning the campaign5 phases

Writing posts34 of 47

Briefing shoots…

WK 14 · TUE Asset exists

“There are 42 kilometres of steel cable hidden inside Foundry Lane's slabs.”

WK 22 · THU Needs capture

“The 1890s brickwork we refused to lose.”

47 posts · every one editable

March

Post scheduled · WK 14 · TUE 7:30

The calendar runs the campaign from here

FL Foundry Lane 1,204 followers · 1h

There are 42 kilometres of steel cable hidden inside Foundry Lane's slabs. Here's why that means higher ceilings…

23 · 6 comments

Live on LinkedIn · marked posted in Storeyline

Reads the whole project: drawings, specs, reports, programmes

Writes every post in your brand's voice

Briefs every shoot before the moment's gone

The problem

The best stories in construction never get told.

A build throws off material every week it runs: drawings, specs, reports, programmes, paperwork by the tonne. And most of the industry turns all of that into “we poured concrete today.”

Ask anyone running a builder's marketing why, and you'll hear the same three things. I can't be on every site. I don't know what I don't know about the build. And the calendar's blank again on Monday.

None of that is a people problem. Campaign planning is a full-time job nobody was actually given.

You already have the story. Storeyline helps you tell it.

What that looks like

One folder in. A marketing programme out.

Here's a worked example: Foundry Lane, a 42-apartment project over two basement levels.

Foundry Lane · 42 apartments WK 1 – WK 40

The construction programme Theirs

The build is here

Excavation

Structure

Facade

Fit-out

Completion

The marketing programme Built by Storeyline

WK 14 · LinkedIn

Needs capture Asset exists Scheduled

Every dot is a written, dated post — sequenced by the build itself.

What goes in

foundry-lane/214 files

IMG_4021.jpg2.1 MB

DJI_0087.mp4184 MB

scan_034.pdf6.8 MB

IMG_4022.jpg1.9 MB

…

The files go in exactly as they are. Nothing needs sorting first.

The marketing programme

WK 14 · TUE LinkedIn · Structure

Asset exists

“There are 42 kilometres of steel cable hidden inside Foundry Lane's slabs.”

Post-tensioning explained in plain English — why thinner slabs mean higher ceilings, and what that takes to engineer. The kind of post that makes developers remember who the technical builder is.

WK 22 · THU Instagram · Facade

Needs capture

“The 1890s brickwork we refused to lose.”

The bond pattern being preserved in the lobby — dug out of project paperwork nobody was ever going to post from, because nobody was ever going to go looking. Storeyline goes looking.

WK 31 Shoot brief

Needs capture

Scaffold drop, western elevation.

Capture brief

The facade reveals itself exactly once. The brief says what to shoot, from where, with what — and the date it stops being possible.

What goes in. One folder: the files the project already has, exactly as they are. You don't sort them first, and you don't book a photographer first.

What comes out. A programme. Every post is written, dated and matched to a platform, in an order that follows the build itself. Anything that still needs footage is flagged with a shoot brief and a capture-by date. You run it the way you'd run any programme on site.

Foundry Lane is a worked example. Your demo runs on your real project.

How it works

Three steps, and you approve every word.

Load the project

Drop the project's files in as they are. We set your first project up with you on a call and tell you exactly what to include, so you're not learning software alone.

Storeyline writes the story

It reads the files, finds what's worth telling, and writes a sequenced campaign in your voice. The sequence follows the real phases of the build, and every asset that doesn't exist yet gets a shoot brief.

You approve, post, and get your week back.

Read the captions and change anything you like. Hand the shoot briefs to whoever holds the camera. When the build's timeline shifts (it will), the campaign re-plans around it.

You've seen these three bars before: they're the logo, and the logo is the process.

Why it's different

Your files are full of stories. Nobody knows where to find them.

The stories that win work aren't in the highlight reel. They're buried in structural specs, heritage reports and programme paperwork, written in a language only the site team speaks. Marketing is one trade and building is another, and almost nobody comes with both. That's why the content crowd shoots fancy edits that say nothing (they can't read those documents either), and why no marketer, however good, should be expected to spot the story in a post-tensioning drawing. A scheduler doesn't even try. It assumes the content already exists and queues it.

Storeyline speaks both trades. It knows where the stories hide in project paperwork, and it knows how to tell them: the engineering worth talking about, translated into plain English and written in your brand's voice. Then it does the rest of the job:

Finds the storyin the files

Writes itin your voice

Sequences itacross the whole build

Briefs the shootfor what's missing

Lands iton the calendar

A post that gets the engineering right does something no generic “milestone update” can: it makes you the technical authority in the room before you've walked in. And nobody on your team needed a Cert IV to write it.

Nothing invented

If it isn't in your files, it doesn't get written.

You've seen AI slop. Everyone has: invented claims, borrowed images, a voice that belongs to nobody. In an industry that runs on reputation, posting it costs more than posting nothing.

Storeyline is built to keep it out. Every line traces back to a document on your real project: the heritage report, the structural spec, the programme. And before the first post exists, it builds a style guide from your own brand, your website and your words, so the voice stays yours. (There's a house voice if you'd rather start with ours.)

The result is content you're proud to put your company's name on.

On site

Built for how builds actually run.

Capture it before it's gone

Construction only happens once; nobody re-shoots a slab pour. Every post that needs footage carries a shoot brief with a capture-by date, taken from the programme itself.

Needs captureWK 31 · Scaffold drop

The build sets the rhythm

The build already has a story arc, and Storeyline rides it instead of inventing a “content plan” from nothing. When the job moves, the story moves with it.

The build · WK 22 FacadeThe story · WK 22 Facade

Book your camera like a subbie

Because the whole shot list exists up front, you can lock a videographer in for the life of the project: a build-cost line item at project rates, instead of ad-hoc day rates and hope.

Videographer · WK 1–40 · project rates

Confidential projects, covered

Approvals and freezes are built in. The rules go in with the files (who signs off, which parties can't be named, what stays off public timelines) and the content obeys them. Nothing goes out unless you post it yourself.

Client not named · MD sign-off required

The demo

This isn't a demo of our software. It's a demo of your project.

Send us one project's files (we'll tell you exactly what to include when you book) and then watch. Bring whoever runs your marketing; the demo is really for them.

01We load your files live. There's no deck and no sales spiel.

02Storeyline plans and writes the next three months of your build's story while you watch: posts, calendar, shoot briefs.

03We walk through it together and you ask the hard questions. If you like what you see, we'll talk pricing.

Either way, everything it writes is yours to keep and post, even if we never speak again.

Watch it run on your project Nothing to install. Prefer email? hello@storeyline.ai

Questions builders and marketers ask

Asked and answered.

“We already have a marketing person.”

Good. Storeyline was built for them. It does the part of the job nobody was hired to love: mining the files, mapping the campaign, writing the drafts, briefing the shoots. It also explains the build to them, translated for people who weren't on the tools, so they never have to pretend they were. Your marketer edits, approves, and spends the week on the work that actually needs a human: employer brand, culture, partnerships.

“We already use a scheduler.”

A scheduler queues content you already have, and making the content was always the hard part. Storeyline makes it: finds the story in the files, writes it, sequences it, and briefs the shoots for what doesn't exist yet. Keep the scheduler if you like it; it'll finally have something to schedule.

“AI content reads generic.”

It does, when it's written from a template. Storeyline writes from your documents, in a voice built from your brand, and you approve every word before it goes anywhere. A post about your heritage facade is hard to make generic, because nobody else has the heritage report.

“Our projects have confidential information.”

Approval steps, content freezes and constraints are built in: who signs off, which parties can't be named, what stays off public timelines. The rules go in with the files, and the content follows them.

“What does it cost?”

Less than an agency charges for one project's content. You'll get exact pricing on the demo, after you've watched it work on your own project, so you're weighing the price against something real.

“What do you need from us for the demo?”

A folder of files from one live project, your logo, and your website. That's about ten minutes of digging and one email, and when you book, we'll tell you exactly what to include.

“We don't have a videographer.”

You don't need one to start; the shoot briefs are specific enough to hand to anyone with a decent phone camera. When you're ready, the full shot list makes it easy to book a proper creator for the life of the project, and a commitment that long should get you a better rate.