For builders and their marketing teams

Your build runs on a programme. Now your marketing does too.

Storeyline reads the files your project already has and writes months of content — every post dated and sequenced across the build, ready for LinkedIn and Instagram, with a shoot brief for everything worth capturing. We'll build it right in front of you.

Book a live demo

Foundry Lane New campaign

Drop the project files

IMG_4021.jpg2.1 MB

DJI_0087.mp4184 MB

scan_034.pdf6.8 MB

IMG_4022.jpg1.9 MB

214 files added

Building the campaign

Reading project files214 read

Planning the campaign5 phases

Writing posts34 of 47

Briefing shoots…

WK 14 · TUE Asset exists

“There are 42 kilometres of steel cable hidden inside Foundry Lane's slabs.”

WK 22 · THU Needs capture

“The 1890s brickwork we refused to lose.”

47 posts · every one editable

March

Post scheduled · WK 14 · TUE 7:30

The calendar runs the campaign from here

FL Foundry Lane 1,204 followers · 1h

There are 42 kilometres of steel cable hidden inside Foundry Lane's slabs. Here's why that means higher ceilings…

23 · 6 comments

Live on LinkedIn · marked posted in Storeyline

Reads a build like a project manager

Drafts like a copywriter on deadline

Briefs the shoot like a producer

The problem

Construction is the world's biggest industry — and its best stories go completely untold.

Every build generates extraordinary material. Drawings. Specs. Reports. Programmes. Paperwork by the tonne.

And the industry turns all of it into “we poured concrete today.”

It's not that builders have nothing to say. It's what everyone running a builder's marketing says instead: I can't be on every site. I don't know what I don't know about the build. And the calendar's blank again on Monday.

None of that is a people problem. Campaign planning is a full-time job nobody was given — and all three have the same answer.

You already have the story. Storeyline helps you tell it.

What that looks like

One folder in. A marketing programme out.

Here's a worked example — Foundry Lane, a 42-apartment project over two basement levels.

Foundry Lane · 42 apartments WK 1 – WK 40

The construction programme Theirs

The build is here

Excavation

Structure

Facade

Fit-out

Completion

The marketing programme Built by Storeyline

WK 14 · LinkedIn

Needs capture Asset exists Scheduled

Every dot is a written, dated post — sequenced by the build itself.

What goes in

foundry-lane/214 files

IMG_4021.jpg2.1 MB

DJI_0087.mp4184 MB

scan_034.pdf6.8 MB

IMG_4022.jpg1.9 MB

…

Exactly as they are. No sorting, no prep, no photographer first.

The marketing programme

WK 14 · TUE LinkedIn · Structure

Asset exists

“There are 42 kilometres of steel cable hidden inside Foundry Lane's slabs.”

Post-tensioning explained in plain English — why thinner slabs mean higher ceilings, and what that takes to engineer. The kind of post that makes developers remember who the technical builder is.

WK 22 · THU Instagram · Facade

Needs capture

“The 1890s brickwork we refused to lose.”

The bond pattern being preserved in the lobby — dug out of project paperwork nobody was ever going to post from, because nobody was ever going to go looking. Storeyline goes looking.

WK 31 Shoot brief

Needs capture

Scaffold drop, western elevation.

Capture brief

The facade reveals itself exactly once. The brief says what to shoot, from where, with what — and the date it stops being possible.

What goes in — one folder. The files the project already has, exactly as they are. No sorting, no prep, no photographer first. (What Storeyline looks for in there is our trade secret — you'll watch it work on the demo.)

What comes out — a programme. Not a pile of posts: a sequence, mapped to the real phases of the build — excavation and basement, structure, facade, fit-out, completion. Every post written, dated and platform-matched. Every asset that doesn't exist yet flagged with a shoot brief and a capture-by date. Run it the way you'd run any programme on site.

Foundry Lane is a worked example — your demo runs on your real project

How it works

Three steps. All the attention.

Load the project

Drop the project's files in as they are — we set your first project up with you, on a call, and tell you exactly what to include. You don't learn software alone.

Storeyline writes the story

It reads the files, finds what's worth telling, and writes a sequenced campaign in your voice — mapped to the real phases of the build, with a shoot brief for every asset that doesn't exist yet.

You approve, post — and get your week back.

Read the captions. Change anything. Hand the shoot briefs to whoever holds the camera. Post, and mark it posted. When the build's timeline shifts — it will — the campaign re-plans around it.

You've seen these three bars before. They're the logo — it's the process.

Why it's different

Your files are full of stories. Nobody knows where to find them.

The stories that win work aren't in the highlight reel — they're buried in structural specs, heritage reports and programme paperwork, written in a language only the site team speaks. Marketing is one trade; building is another. Almost nobody comes with both — it's why the content crowd shoots fancy edits that say nothing (they can't read those documents either), and why no marketer, however good, should be expected to spot the story in a post-tensioning drawing. A scheduler doesn't even try — it assumes the content already exists and queues it.

Storeyline speaks both trades. It knows where to find the stories — that's the trade secret — and how to tell them: the engineering worth talking about, translated into plain English, written in your brand's voice, shaped into posts. Then it does the rest of the job:

Finds the storyin the files

Writes itin your voice

Sequences itacross the whole build

Briefs the shootfor what's missing

Lands iton the calendar

A post that correctly explains the engineering does something no stock “milestone update” can: it makes you the technical authority in the room before you've entered it. And nobody needed a Cert IV to write it.

Nothing invented

No stock. No filler. No slop.

You've seen AI slop — everyone has. Invented claims, borrowed images, a voice that belongs to nobody. In an industry built on reputation, posting it costs more than posting nothing.

Storeyline is built so it can't produce it. Every line traces back to a document on your real project — the heritage report, the structural spec, the programme. If it isn't in your files, it doesn't get written. And before the first post exists, Storeyline builds a style guide from your brand — your website, your words — so the voice is yours, not an AI's. (There's a house voice if you'd rather start with ours.)

The result is content you're proud to put your company's name on.

Built for the site, not the feed

Built for how builds actually run.

Capture it before it's gone

Construction only happens once. You can't re-shoot the slab pour or the scaffold drop. Every post that needs footage carries a shoot brief with a capture-by date — tied to the build, not to when marketing remembers.

Needs captureWK 31 · Scaffold drop

Synced to the build, not the feed

The build already has a story arc — excavation, structure, facade, handover. Storeyline rides that spine instead of inventing a “content plan” from nothing. When the job moves, the story moves with it.

The build · WK 22 FacadeThe story · WK 22 Facade

Book your camera like a subbie

Because the whole shot list exists up front, you can lock a videographer in for the life of the project — a build-cost line item at project rates, not ad-hoc day rates hoping the right moments got filmed.

Videographer · WK 1–40 · project rates

Confidential projects, covered

Approvals and freezes are built in. Constraints go in with the files — who signs off, what can't be named, what stays off public timelines — and the content obeys them. Nothing goes out without your sign-off. Nothing goes out without you posting it.

Client not named · MD sign-off required

The demo

This isn't a demo of our software. It's a demo of your project.

Book a live demo. Send us a project's files — we'll tell you exactly what to include when you book. Then watch. Bring whoever runs your marketing — it's their week we're giving back.

01We load your files, live. No deck, no slides, no sales spiel.

02Storeyline plans and writes the next three months of your build's story while you watch — posts, calendar, shoot briefs.

03We walk through it together. You ask the hard questions. If you like what you see, we'll talk pricing. If you don't —

Whatever it builds, you keep. Post it yourself. Even if we never speak again.

Book a live demo Nothing to install · prefer email? hello@storeyline.ai

Questions builders and marketers ask

Asked and answered.

“We already have a marketing person.”

Good — Storeyline was built for them. It does the part of the job nobody was hired to love: mining the files, mapping the campaign, writing the drafts, briefing the shoots. It even explains the build to them — the engineering translated into plain English — because good marketers weren't on the tools, and shouldn't have to pretend they were. Your marketer edits, approves, and gets their week back for the work that actually needs a human — employer brand, culture, partnerships. It hands them a programme, not a job description.

“We already use a scheduler.”

A scheduler queues content you already have. That was never the hard part. Storeyline makes the content — finds the story in the files, writes it, sequences it, and briefs the shoots for what doesn't exist yet. Keep the scheduler if you like it; it'll finally have something to schedule.

“AI content reads generic.”

Generic is exactly what loses — that's the whole point. Storeyline doesn't write from a template; it writes from your documents, in a voice built from your brand, and you approve every word before it goes anywhere. The post about your heritage facade can't be generic. Nobody else has that heritage report.

“Our projects have confidential information.”

Handled, properly. Approval steps, content freezes, and constraints are built in — who signs off, which parties can't be named, what stays off public timelines. The rules go in with the files, and the content obeys them.

“What does it cost?”

A fraction of what an agency charges for one project's content — and you'll get exact pricing on the demo, after you've watched it work on your own project. We'd rather you see the value against what you saw, not what you imagined.

“What do you need from us for the demo?”

A folder of files from one live project, your logo, and your website. Ten minutes of digging, one email — and when you book, we'll tell you exactly what to include. That's the whole ask.

“We don't have a videographer.”

You don't need one to start. The shoot briefs are specific enough to hand to almost anyone with a decent phone camera. And because the full shot list exists up front, when you're ready, you can book a proper creator for the life of the project — a long-term commitment like that should land a concession.